Joel Jacob Mathew

Joel Jacob Mathew started M LOFT with a singular vision: to make luxury Indian fashion accessible to every woman without compromising on craft, quality, or design excellence.

With a presence spanning the Malayalam and Tamil film industries as a costume designer, Joel brings a cinematic sensibility to every creation. His garments tell stories — of heritage, of aspiration, of the woman who wears them.

From his atelier in Changanacherry, Joel personally oversees every design, sourcing the finest fabrics from across India and working with master artisans who carry forward centuries-old textile traditions.